Shri Mohan Charan Majhi Hon'ble Chief Minister

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Marketing

Market linkage plays a crucial role in ensuring that rural producers, especially members of Self-Help Groups (SHGs) and their federations, gain sustainable access to markets and better price realization for their products. The approach focuses on building Public–Private–Community Partnerships to deliver end-to-end support across the value chain, including production, aggregation, grading, processing, packaging, branding, logistics, and marketing....

Funds are used for developing facilities like storage, processing units, branding, market research, and participation in fairs and exhibitions.

Key activities :

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Market Linkages

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